4 SEO Fails and How to Turn your Investment Worthwhile

4 SEO Fails and How to Turn your Investment Worthwhile
It is forecasted that by the end of 2022, most businesses will spend around 79 billion US dollars on Search Engine Optimization. Considering the multiple tasks and technical issues that business owners would encounter in the future, this amount seems just right.

The good news is that there are several ways to save more money on SEO. One way is to diagnose technical issues. It ultimately prevents the loss of clients and sustains business growth. In doing so, your first step is to be knowledgeable about these technical matters. 

Here are four typical on-site SEO technical issues you should keep in mind. 

Speed Issues 

A page’s loading time or speed is one factor that influences Search Engine Results Pages (SERP) ranking. It may occur because of the wrong approach you took in your SEO strategy. That’s normal if you’re still getting started. 

However, if you’ve been unproductive for many years, you probably need professional help. Choose an agency that can conduct an initial full-scale analysis of your SEO landscape and aid you in getting the best ROI. 

For example, when it comes to SEO in Sydney, award-winning Marketix can always give you a helping hand. Since SEO became a hit, several SEO agencies popped up in the market. Some are reliable, while others are just clickbait. Make sure to choose the right agency to avoid wasting time and money. 

Furthermore, most slow-loading web pages and designs have been penalized by most search engines. What’s worse, a slow page’s loading time can result in poor user experience and higher site operational costs. 

What happens when a site is slow? If your server response time is more than three seconds, Google would typically lessen the number of web spiders, also called web robots or web crawlers. If they don’t crawl a website, it can’t be indexed. As a result, it won’t show up in search results.

Google PageSpeed Insights, Pingdom Website Speed Test, YSlow, WebPageTest, and other speed tools can solve these speed issues. In addition to these, you can also do the following measures: 

  • Optimize images on your web page 
  • Get rid of unused plugins
  • Avoid redirects
  • Fix leverage browser caching
  • Enable compression
  • Minify resources like HTML, CSS, and JS code

Low Text-to-HTML Ratio

A low text-to-HTML ratio may indicate codes, hidden texts, excessive Flash, inline styling, or Javascript problems. When technical issues related to these technical terms occur, they would generally slow down your site. 

The solutions for these technical issues can vary from simple to complex. For easy ways out, here are some ways you can do it yourself:

  • Speed analyzer (e.g., Google’s PageSpeed Insights) to determine speed problems on your website
  • Add apt on-page text where needed
  • Move inline scripts to split up files
  • Remove unnecessary codes

If you don’t know how to deal with these things, especially with programming languages like JavaScript, it’s better for you to call a professional. 

Duplicate Content

Duplicate content doesn’t only happen to your site. It’s very common that almost 29% of the websites have been duplicating or had duplicated content. Google is now in action and has warned web owners of its penalty for duplicate content. 

Copied content or plagiarism is the top reason why duplicate content takes place. But there are many plagiarism checkers out there that can scan any content. Thus, it’s best to stay original to avoid problems in the future.

Apart from plagiarism, there are other reasons why duplicate content may take place, like: 

  • Your site’s products appear in various versions but of the same URL
  • On the main page, printer-only web pages have been repeating content 
  • On an international site, one piece of content is written or appears in multiple languages 

Each of these issues can be worked out respectively with: 

  • If your site’s products appear on various versions but of the same URL, employ the proper Proper Rel=Canonical tag
  • If printer-only web pages have been repeating content on your main page, use the proper configuration
  • If one similar content is in different languages on one international site, use proper implementation of Hreflang tags 

Since the Internet is a platform where shared information exists, why is duplicate content a big thing in SEO? It’s because it can confound engine crawlers, not to mention that it can also misinform your target audience. Duplicate content can also affect your rankings on SERPs. 

Broken Links 

High-quality content indicates that your site has both good internal and external links. However, these once-great links can end up becoming broken links over time, which, in turn, alter the quality of your content. This is pretty common if your site has hundreds of pages. 

Broken links could also generate a poor user experience. Both factors can negatively impact your page’s authority and ranking. It could toss your crawl budget away as well. If search bots identify several broken links, chances are they would turn to other sites. If this happens, your site’s crucial pages will be unindexed and uncrawled. 

To prevent broken links from happening, run regular audits. You could use several tools, such as Google Search Console or Link Explorer. Once you diagnose the broken links, replace them with the correct links or new pages.  

Final Thoughts

Regular monitoring is the key. You could encounter more technical issues, especially if you’re expecting global audiences. However, all these technical issues can be prevented if you always keep an eye on them. 


The Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).

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