From offering online courses and consultation services to selling digital products and even physical merchandise on your website, there are several ways to make money from your blog. But irrespective of the strategy you choose, it can be exhausting and time-consuming.
Between converting readers into leads and launching offers to retain clients, it’s easy to feel overwhelmed. Worse still, you might get so caught up in these details that you won’t have time to do what you’re good at, i.e., creating excellent content for your blog.
Wouldn’t it be great if you had tools that could help you at every step, from lead generation and nurturing to service appointment scheduling to payment collection? The good news is that you can accomplish all these tasks and more with vcita, a leading small business management platform.
Whether you want to offer coaching services or accept bookings for live events on your blog’s website, vcita can help you streamline your workflow and build lasting client relationships. While complex tasks like appointment scheduling, lead nurture and payment collection happen in the background, you can focus on growing your blog with top-notch content.
Here are a few ways you can use the software to build a thriving business with your blog.
Host Premium and Free Live Video Events
Live events, such as webinars and virtual summits, are an excellent way to establish thought leadership and turn your blog into a brand. While paid events let you make money from ticket sales, free events can also help you grow your audience. Also, you can use these events to promote other products, such as e-books, online courses, one-on-one coaching sessions and merchandise.
vcita makes it easier to compel your audience to join such events. You can add booking widgets on different web pages to promote an upcoming event. Whenever someone registers for your event, their contact information goes straight to your CRM, also built in to the platform.
Thereafter, you can use vcita’s client management dashboard to send automated reminders and maximize attendance. The best part is that vcita supports Zoom integration, which makes it even easier to host the event with limited setup work.
Offer Coaching Services
As a blogger, you’ve likely accumulated profound knowledge in your niche, be it fitness, fashion, technology, business or anything else. You can harness your expertise by launching coaching services for your readers.
For instance, if you run a fashion blog, you can offer styling consultations to clients. Similarly, a fitness blogger can offer one-on-one weight loss and training sessions.
vcita’s website booking widget makes it easier for clients to avail of these services. They can check the calendar on your website and schedule a session based on your availability.
Alternatively, they can also use the client portal to book a session at a mutually convenient time. You can even share files, such as checklists and instructions, on the portal and collect payment after a session.
Moreover, vcita’s Packages feature lets you sell a bundle of coaching sessions. That, in turn, helps you retain clients and guarantees a predictable revenue stream.
Promote Online Courses
Besides coaching and consultation, you can use your expertise as a blogger to sell online courses. vcita’s email marketing tools come in handy for this purpose.
Having already built a list of contacts by offering free events, you can segment your database based on location, online activity, etc. Then, you can send targeted emails to each group with the details of relevant online courses.
Also, you can send reminders based on how they’ve interacted with previous emails. If you don’t have the resources or skills to create triggered emails from scratch, you can use vcita’s customizable pre-built templates.
Build Lasting Client Relationships
Whether selling online courses or digital products, you can’t build a successful blogging business without customer retention. vcita’s client management dashboard provides you with various tools to win clients’ trust and boost loyalty.
From following up with clients after a coaching session to sending reminders for an upcoming webinar, you can accomplish complex tasks with ease. Also, you can create different customer profiles to monitor the purchase behavior and payment history of each client segment. That, in turn, will help you personalize your offerings for each group.
You even get a mobile app to access client information on the go. That makes it easier for you to collaborate with a remote team and assign tasks to different team members as well.
Empower Your Business With Analytics
vcita’s robust reporting feature helps you track the performance of different monetization techniques and identify the best-performing ones.
That, in turn, can help you understand what kind of products (courses/events/coaching, etc.) have the maximum revenue potential.
Also, you can evaluate the performance of different email and SMS marketing campaigns.
In Conclusion
Monetizing a blog and building a successful business takes a ton of work. But a feature-packed solution like vcita can make it easier to showcase your offerings and capture leads. Also, it helps you nurture leads and customers with effective email marketing campaigns and lets you retain clients in the long run.
About the Editorial TeamThe Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).
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