Are you struggling to generate the type of traffic you were expecting? Perhaps your website is gaining a healthy number of visitors, but you’re struggling to convert them into customers? Whatever the situation is, you want to improve and grow your site – you’re just not sure which direction to take.
1. Do your research
Research is the key to improving your website. First, take a close look at your biggest competitors. If you measure traffic to a website and find the best performer in your industry, see what they’re doing right. Measure what content they’re producing, the SEO rules they are implementing, and the trends they’re following.
By putting in the work and learning how your competitors are thriving, you can start putting together a strategy that will generate results.
2. Post regular blog content
By incorporating a blog into your website, you have a way to produce a regular stream of content. You also have a way to focus on specific topics within your industry, the type you may not have been able to cover previously if your site was, say, just one used to promote your business.
However, just remember to avoid going with quantity over quality. When you produce blog posts, they should be engaging and produced to a high standard. Also, try and incorporate long-tail keywords to maximize reach with your content.
3. Spread the word on other platforms
You can’t just stay in your own website bubble. You have to reach out on other platforms to spread the word about your site. Social media accounts like Twitter, Facebook, and Instagram are an obvious starting point. However, don’t stop there. You should also use other platforms like relevant forums, guest blog posts, Reddit, and so on.
4. Optimize load speed
The speed of your website is essential. Even if it takes one second longer than it should to load, this will lead to a significant number of visitors leaving. Due to this, you should take the necessary steps to optimize page load speed.
There are various approaches you can take in that regard. These include:
- Utilize compression
- Reduce redirects
- Minify HTML, JavaScript, and CSS
- Use browser caching
- Optimize images
- Benefit from a content distribution network (CDN)
5. Use the right images
Are you currently relying too much on stock images? Does your current imagery not represent your brand as it should? Don’t underestimate the power of high-quality photography – it can be the difference between retaining visitors or them jumping ship.
It’s true: stock images can save a lot of time. Yet, they can also project negativity to the point that visitors have less trust in your brand. As a result, take the time to produce your own professional, eye-catching imagery.
About the Editorial TeamThe Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).
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