7 Incredibly Useful Blogger Outreach Tips for Small Businesses

7 Incredibly Useful Blogger Outreach Tips for Small Businesses
For those wanting a large audience for their business blogger outreach can be a method to achieve success. In fact, it helps in creating brand awareness and increasing your customer base as well. However, like other methods blogger outreach may be successful only if the strategies you use are carefully chalked out and practical. Getting an influential blogger to vouch for you is not an easy task and here we tell you 7 Incredibly Useful Blogger Outreach Tips that prove useful.
Blogger Outreach Tips

1. Find the most influential bloggers 

Finding the right influencers is a prerequisite to doing well in the blogger outreach segment. There is no point in publishing content in multiple blogs when you are not even sure of getting any audience for them. You can use Google search and figure out those blogs which figure out on top of the search results. LinkedIn and Twitter search may also yield results about such bloggers. If nothing works blogger outreach services may prove the useful guide you require. SEOOutreachers deals with blogger outreach and would identify potential influencers who would deliver your post to the most relevant audience.

2. Read their blogs 

Once you have identified the bloggers you wish to associate with your next step is to read their blogs. Doing that gives you an idea of the kind of content they usually post. Apart from that you may comment on their blogs and try and build a relationship with them. However, your comments should not be very basic as that hardly helps. Try and show your expertise in the topic by discussing something that according to you makes sense.

3. Follow them on social media

In continuation of the above, you may follow the influencers on social media to establish stronger ties. Share their posts and tag them when you are doing so. Reply to the posts with your own valuable insights. Once they notice the level of engagement from your side they would be interested in taking it further.

4. Pitch the topics they would be interested in

Next, find out the topic ideas that these bloggers would be interested in publishing on their website. You cannot give them topics that hardly make any sense to them. Instead suggest ideas and content that is valuable and would add some worth to your name and their blog too. You would have to study their blogs to know what kind of content is usually published there. No one likes unnecessary posts and if you are submitting a topic idea that is not related you would have to face disappointment.

5. Sending an outreach mail

Next, you will have to send an email to the blogger suggesting they build up a professional association with you. Here you would have to share with them the relationship and bonding you have maintained with them so far. This is to make them believe that there is a possibility of relation with you. Always ensure that you do not use one template for all influencers as most of them ignore an email which is generic

6. Follow up on the email

Next, follow up with the influencer to know the status of the email. This may be done after a considerable time has passed and you have not yet received any confirmation from them. However, even after two or three follow-ups, they do not revert it means they are not much interested.

7.  Strategy to promotion

Always decide on a strategy you would want to follow when you would promote the blogs. Being clear on that gives your blog the much-required exposure and the influencer can see the benefit of the same. If you have already engaged with their audience your strategies might influence them to join hands with you.


Having a planned-out blogger outreach strategy gives your brand a breakthrough. Use the above 7 tips to make a quick foray in the same. However, in case of confusion SEOOutreachers helps in figuring out how to move ahead. Use their expertise and guidance to convince the influencers that you would be beneficial for them.

The Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).

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