7 Avoidable Branding Faux Pas

Your brand is what that helps your business to stand out and attract the target demographic even when you have dozens of competitors in the industry. Naturally, it has to be taken very seriously.

If you have limited knowledge about branding and want to ensure that your brand is powerful and memorable, then be sure to keep an eye on the following 7 branding faux pas that can be easily avoided:
7 Avoidable Branding Faux Pas

1. Not Spending Money on a Professional Logo

Your company logo is the face of the entire brand. So, it has to be attractive, memorable, and unique. Unfortunately, this also means that getting it right comes at a price. If you have got it designed by a cheap freelancer, or even a logo maker online, then maybe you should consider a redesign. This is because only professionals can understand your brand requirements perfectly, share feedback, and create a design that just makes you go “wow”. Freelancers and software programs usually provide generic and uninspiring designs that defeat their purpose.

2. Not Sticking to Brand Guidelines

Powerful brands are powerful because they adhere to specific guidelines. Each brand has its own brand book that comprises of these detailed guidelines. These details allow brands to stay consistent and stand out no matter which platform they are represented on. If you are unsure about how you can create the same for your brand, then you can keep in mind the following key elements:
  • Logo
  • Colour palette
  • Typography and fonts
  • Visuals and images
  • Brand voice and communication tone

3. Brand Dilution 

When a brand tries different kinds of things at the same time, then it starts to lose its identity and impact. For instance, if you are a food brand, and also start manufacturing and selling cosmetics, then it will lead to confusion in the market and nothing else. So, if you really have to branch out as a brand, then it’s better to create a different brand rather than carry two or more catalogues under the same brand.

4. Jumping on Trends’ Bandwagon 

This is the age of content. We consume it on a regular basis online in the form of social media posts, videos, news, and more. So, new trends emerge on the surface on a regular basis too. It’s the responsibility of brands to not get carried away by these trends and stick to their brand guidelines. Becoming a part of new fads, whether it’s some new online challenge or a new video marketing gimmick unless it’s relevant and contributes to the strength of a brand, must be avoided.

5. Depending on Limited Branding Channels

Branding isn’t just about creating a logo and a tagline. It’s about maintaining a specific messaging, colour palette, and identity across various channels. For instance, you can build your brand with blogging which is also one of the best ways to attract organic traffic. In the same way, you can improve your website’s visuals, copy, etc. to be more in line with your brand’s ideology. The takeaway point here is that you should always carry your brand wherever you go and try to leverage as many platforms as possible to spread brand awareness.

6. Ignoring the Competition

There are various ways to get ahead of your competitors in business. However, you can’t succeed if you don’t know who you are competing against to begin with. So, it’s important that you identify your rivals and also the things that they are doing right. You can learn from their failures and try to replicate the business models that are successful. This way, you can minimize risks and grow your brand faster than ever.

7. Failing to Understand the Target Audience

So many brands fail to realize that understanding the target market is really important for a company, it doesn’t matter which industry it belongs to. In fact, that’s branding 101, because you can’t pitch your brand, i.e. your products and services, when you don’t even know who are the people who might be interested in them.

When you know what your target demographic is, then you can understand their expectations and pain points. This information goes a long way in giving you an edge over your rivals.

Bottom Line

Branding can be challenging, there is no denying that. However, it’s important for every growing business nonetheless. So, if you are able to take help from a branding expert, do your research about the market, and avoid some of the common mistakes that are discussed above, then you can succeed in your endeavours without fail. All you have to do is give your 100%. Good luck!

The Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).

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