6 SEO Trends That can Improve Your Search Rankings in 2018

6 SEO Trends That can Improve Your Search Rankings in 2018
It’s the most incredible time of the year because it’s time we talk about SEO trends for 2018. What’s outstanding about the business is that there are many things that we know and many things that we don't know. Will this year make SEO easier? Will this be the time of voice search? Will this be the year machine learning and AI shows signs of changes in SEO as we’ve known it?

So what SEO trends do you need to know in 2018 in the event if you want to generate more traffic and leads while remaining ahead of your competition? In this article, we will talk about the 6 SEO Trends that can improve your Search Rankings in 2018.
SEO Trends 2018

Google's AMP: The Future of Mobile 

Accelerated Mobile Pages(AMP), a new initiative undertaken by Google has changed ways we access a website for information. As a consequence, the goal of AMP is to make website page load faster for mobile users. This increase the number of people that read your content. Studies show that up to 40% of people tend to leave your website if it takes more than 5 seconds to load. Making your site loader faster with eventually reduce the bounce rate and plenty of people will see your content.

AMP has emerged as a game changer to dominate the SEO world. AMP pages will load 30 times faster than normal web pages, thus improves the overall performance of a website.
Google's AMP: The Future of Mobile

Why quality of content matters than quantity

Gone are those days when Google only emphasized on the keywords. With the changing trends, you will have to produce quality content. By quality, it is meant informative and not promotional materials.

Also Read:
  1. How to write original content?
  2. How to write a professional blog post?
Why quality of content matters than quantity

Aligning online identity for better branding

Aligning or building your brand is an essential component of Google success in today’s worldwide marketplace. Even Google has come up with an excellent social networking site that integrates many different features that even Facebook doesn’t offer yet, and they are calling it Google+.

The Google+ offers various features to help people connect with others, features that puts Google+ an edge over Facebook. The fact is that updates and posts will have some Google SEO benefits - since Google indexes them, they can help you achieve better rankings in search engines with the following benefits:
  • To build a strong presence
  • To define your business purpose
  • To create “likeability” surrounding your brand
  • To differentiate you/your brand from the numerous others in your niche

Integration of Machine Learning in humanizing SEO

For the past few months, Google is using RankBrain as part of their Hummingbird algorithm that is constantly changing and learning the SEO scenario. They have declared that RankBrain; an artificial intelligence system is the 3rd most crucial signal among the signals used in Hummingbird. Within months of its use, the algorithm signal is showing effects in respect of humanizing SEO.

A standard machine learning system requires the users to give specific inputs so that it can work. Since it is taken as the essential ranking signals, it's bound to have some effect on the search patterns and even on the SEO Rankings.

The technical side of search engine optimization will be entirely in line with this AI, as it can make or even break your acquired SEO. These changes will come out of the pan, and with a drastic change in technology and the search patterns, it is going to pave the way for businesses in 2018.
The Future of SEO: Machine Learning

Escalating the Intent for delightful User-Experience

If marketing and brand reassurance is the ultimate aim for assuring web presence and doing online business then with the beginning of New Year, Google will focus more on the user-friendly experience. In fact, Google favors those websites that load quickly on mobile devices and provides a better user experience on both mobile and web.

Google Voice Search: New era of internet search

Google, the web giant, keeps on improving its search features continuously. And, with its latest features, the company has unleashed its Instant Search Feature named as voice search that has gained massive popularity in the year 2018. The rise of tools like Cortana, Siri, and Google Assistant has helped the users with the voice-related searches. Without a doubt, digital assistants are here to stay.

SEO is an ever-changing campaign. Every year Google improves how it delivers search results. It’s important to work with an SEO company that commits to their craft.

The Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).

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