After waiting many years
finally Blogger is up with yet another impressive SEO enhancement for all
BlogSpot Blogs. Unlike previous times, Blogger users have the liberty to write
custom URLs for their posts using Blogger in draft. You will not find this permalink
tool in your post editor, if you are using blogger.com. This permalink tool can
only be accessed from draft.blogger.com. Permalink is used to define the URL
structure of a website, which points to a specific blog or website. Previous
times, when we published a post it automatically generates a URL of 30 to 35
characters and occasionally these keywords were not Search engine Friendly
which is illogical, but now you can create custom URLs with fluent keywords as
you have complete control of the URL structure. After Search engine preferenceand 404 pages for blogger its one of the best featured ever released.
How Permalinks Can Affect Your SERP Ranking:
Permalinks or Permanent links
plays the most significant role in advancing your on-page SEO to the next level.
When any one searches a keyword in a search engine, he will automatically get a
list of those websites which has the same chunk of keywords either in the URL
or in the post. For instance, if you are writing a post regarding Google but
instead of writing anything related to Google in the permalinks you wrote Yahoo
which is totally opposite to it.
How To Setup Custom Permalinks In Blogger:
The procedure of creating
customized permalinks is extremely straightforward and takes seconds to complete.
You don’t require any further work to enable permalinks on Blogger to do so
follow the following instruction.
- Go to Draft.Blogger.com and Sign in to your Blogger Account.
- Now press the orange pencil button which says “Creates a New Post”.
- Then on the right side of your screen in the “Post Settings” you will be able to see a tool namely Permalinks.
- Now on clicking the Permalinks tool you will be able to see two options one Automatic URL and second Custom URL.
- Now write your keywords for example, Google-Is-Number-One. Remember don’t add your blog URL, just enter the targeted keywords.
Character Limitations in Permalinks:
There are no limitations in neither
automatic nor customized permalinks, which is remarkably overwhelming. Although
Google only displays 65 to 70 characters of a URL while represents remaining
URL with dots. Therefore, it’s crucial that you only write those keywords which
are most needed and they should not exceed the character limit defined by
Google.
- To make your permalinks more demanding doesn’t use articles, conjunctions, prepositions, and pronouns i.e. from, to, is, a, and etc
- Use 4 to 5 rich keywords in your post.
- You should not exceed 70 character limits.
Correct and Wrong Permalinks Selection:
A perfect permalink is usually
concise and well target. Try to use most desirable keywords in your URL. By maintaining
perfection is keywords, it will guide search engines about your targeted
keywords. A user-friendly permalink not only captures the attention of your
visitors but also create an enormous impact on Search engine optimization. Here
are the few examples of correct and wrong permalinks.
Correct Permalinks Structure:
http://www.mybloggerlab.com/2012/06/why-teenagers-should-start-blog-and.html
In this example, you can assume that the link is well
formed with dashes, while the keywords strength is also correct and more importantly
it is rich with prominent keywords.
Wrong Permalinks Structure:
http://www.mybloggerlab.com/2012/06/why_teenagers_should_start_blog_and.htmlIn this example, you can see how undemanding or illogical this appearing. Although, there is no problem with keywords but the underscores are ruining the whole URL. Usually these underscores are used by algorithms so when bots see a URL with underscores they get misguided and hence it affects their SERP.
What Google Thinks About Permalinks:
In the following video a user
asked “Does the position of keywords in the URL have a significant impact on
SEO?” For Example, mybloggerlab.com/search/Google
is better then mybloggerlab.com/Google. According to Matt Cutts “It does helps
a little bit to have keywords in the URLs. It doesn’t help so much that you
should go stuffing tons of keywords into your URL. You know, if there’s a convenient
way that’s good for the users where you have four to five keywords that might
be worthwhile.” For more details check this video.
Answering Some Common Queries:
Why I am Unable to add some characters?
Answer: Google and other popular search engines only accepts few
characters, which includes forward slashes (/), dashes (-) and colon (:). Never
use underscores in your URLs because it create misconception in the minds of crawlers.
Why I am getting errors Invalid characters: [ ] in Blogger Permalinks?
Answer: This is happening because you are noting using dashes in
your custom URLs. You are just adding keywords with space which is wrong
instead of adding space in between two keywords use dashes.
Why My Permalink Tool is not working?
Answer: It is working perfectly for me but there are possibilities that
Google is updating its features. Currently it is under observation, this is the
reason you can only access it from draft.blogger.com.
What’s next?
Still this service is under examination
but I hope soon it will be live on blogger.com. No doubt this is a wonderful
move by Google it will surly bring more power to Blogger users. Guys, test it
out and if you have problems feel free to ask till then peace, blessings and
happy custom permalinks
About the Editorial Team
The Editorial Team of MyBloggerLab consists of a group of Professional Blogger geeks Led by Syed Faizan Ali (Founder of MyBloggerLab).
9 comments
Good Update Syed but I one Question
How Many Characters Accpect Custom Url ?
@techgod8
Thanks Pal. It Can Accept Unlimited Characters but Google Doesn't Do the same They only accepts 30 to 40 character. But Bro don't worry about characters use 4 to 5 keywords it will be best alternative. Peace and Blessings
It`s a best Seo Move from Google It helps In better Seo.
Thanks for this awesome post
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i hope they support arabic characters like wordpress in the future
thanks
Useful for all blogger who needs..thanks for gives us this post...Great
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nICE ARticle help me alot...
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