Google’s Engineer Matt Cutts was in the headline as the second day of SES San Francisco 2012 kicked off. Cutts along with Mike Grehan of Incisive Media Global VP discussed on the key changes that Google have done in their algorithms i.e. Panda and Penguin. During the Matt Cutts Keynote for SEO, He answered some intellectual question about Google algorithm update, which had such intensity they could literally shake the boots of SEO Consultants, as well as webmasters. As you all are aware every single person is waiting for the next Penguin update, but Matt Cutts head of Google Web spam said “you don’t need the next Penguin update”. Furthermore, he warned SEO Consultants and Webmasters about the next Penguin update, “The Few Updates would be shaking and jerking”.
Penguins Are Jarring and Jolting Say’s Cutts:
Matt Cutts Said, “You don’t want the next Penguin update the engineers have been working hard. For Penguin the updates are going to be jarring and jolting for a while. Webmasters who want to get as much visibility as possible should look at the spectrum of value you’re adding”.
We have not seen a Google’s Engineer ever giving a wakeup call, but eventually by reading the above quote it is quite clear that Next Penguin improvement would be BIG and deadlier. According to our estimates and polling about 70% of SEOs were hurt badly by Penguin but panda only affected 40% so it is quite clear that Google’s main concern is to eliminate Spam from the web. Though, Matt Cutts has again posted an updated that people have taken him in wrong way about his previous conference.
Clarification by Cutts on His Previous Statement:
I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes… Read More on Seroundtable
Now after this treachery it is quite clear that something is going fishy in Google Web Department, otherwise you will never see MATT Cutts defending his statement by commenting on leading SEO Blog. This gives birth to numberless questions but believe it or not the next Penguin improvement could make or break numberless SEOs. To keep yourself protected from the next update, you have to follow Google’s webmaster guideline because if you won’t, then you might be blown away from the Power of Penguins.
What Bloggers and Webmaster Should Do Now?
Though, Matt Cutts has taken his words back but one should always prepare of the coming difficulties. However, only those users should worry who are not concentrating on their content and frequently violating Google quality guideline. Following are some quite tips that you should apply for better results.
- Stay away from Black Hat Techniques that are used to manipulate Search Results.
- Follow Google’s Quality Guideline for Webmasters.
- Built Quality content and work with devotion.
- Try to be concise in your article don’t play around the bushes
- Top 10 Important Tips To Survive Google's Penguin Algorithm Update
- Top 10 Effective Tips To Increase Blog Traffic with Google Penguins
What’s Coming Next:
No one ever thought that Matt Cutts would reveal Google’s inner news in this conference. Though, he has cleared the misconception later on. However, due to his earlier statement everyone is alert and are on their toes to survive the biggest wave every witnessed from a Bunch of Google’s Penguins. We will keep you updated reading this Matt Cutts and Penguin conspiracy till then, peace, blessings and happy Googleing.