It’s been an extreme month for webmasters and Bloggers! This month Google not only updated their controversial Panda but also released a new update to their webspam algorithm named “Penguin Update”. The main idea behind the Penguin algorithm is to provide exposure to those websites/blogs which are blessed with unique highly professional content, and are dedicated towards their blog/website. Although this Penguin update is still very much new this is the reason why it has affected 3% Of Searches queries.
There are tons of sites which are not appealing for the readers but to get highlighted in search they use strange tactics in the common words these strategies are known as “BLACK HAT SEO” which consist of over optimized keywords, hidden keywords, hidden description, bad text stuffing, cloaking and doorway pages. Although according to Google’s engineer Matt Cutts “Every one should be focusing on creating wonderful, convincing websites. We want to see people doing White Hat Search engine optimization (or even no search engine optimization) its time that bloggers and webmasters concentrate on their content and should not to worry about SEO”.
So it is vital that we concentrate on our content as according to Google “content is the king” while on the other hand we must discover methods which can save our blog/website from penguins. So today we will discuss the top 10 most crucial tips to survive Google’s penguin algorithm update
Tip# 1.Avoiding Hidden Text and Links:
Hidden texts are those texts which are un-viewable by a common user (Human) as those hidden texts and links are optimized in such a way that Google’s Crawling bots can fetch them easily in Search engine
In the same way some users use Black Hat SEO by making their text color exactly matched with the background color of the website, and hence Google will remove your site from their index. To keep your self on the right side don’t practice the following.
- Using same text and background color
- Hiding text behind an image
- Using scripts to hide text
- Selecting 0 font size
- Using CSS to hide links
Tip# 2.Don’t Use Automating software:
Don’t use any software which sends automatic queries to Google if you do so then it will be considered as a spam. There are many tools available on the internet which allows users to check on which spot their page is ranked. This Google penguin algorithm would get rid of all those blogs which are using such tactics to boost their ranking so its time we concentrate on our content to increase our on page SEO.
Tip# 3.Creating Quality Content:
Content is the most important part of a blog and according to Google “Content is the king” it is consider as the main weapon of blogging which generates heaps and heaps of traffic. But to attract audience we can’t compromise on the quality so instead of wasting our time in commenting we should concentrate on creating amazing and unique content. According to the latest stats there are millions of blogs which are copying others hard work this is the reason why Google has implemented an update to their algorithm to eliminate duplicate content.
Tip# 4.Increase quality linking – Publish Guest Posts:
Backlinks are the most essential part of Search engine optimization about 80% of SEO depends upon backlinks but most of users are using wrong methods of creating backlinks this is the reason why they are badly targeted by Penguin update. The best and the most reliable way to create quality backlinks is to submit a guest post on a popular blog which are related to your niche. This will not only bring page rank juice but also increase our targeted traffic
Tip# 5. Avoid Link Exchanging:
Link Exchanging was one of the most popular techniques in its early days but now it is considered as a Bad SEO tactics. The entire function was based on “You link me and I will link you” this was the reason why this technique was captured by Google algorithm. Link exchanging has no naturalism and linking building should be as natural as possible. Exchanging links will not harm us, but it will also don’t help us. Still we can take advantage of link exchanging by using three way linking. Don’t link those websites which are linked to you, instead link them to other sites that you own.
Google’s Quality Content Guidance - Google Penguin Recovery Tips:
- Tip# 6.Make sure that we create our primary pages for our readers (Visitors), and not for Search engines.
- Tip# 7.Keep away from Black Hat SEO tactics basically it refers to those fake techniques which are adopted to rank well in SERP.
- Tip# 8.Don’t spend your money on Paid to list programs as it is against Google’s TOS.
- Tip# 9.Don’t create pages with malicious behavior like Phishing, Virus, Trojans and malwares.
- Tip# 10.Don’t create multiple domains or sub domains with same duplicated content.
These tips are entirely based on Google Webmaster blog as the penguin update is still pretty much new so it’s really difficult to identify what is the intent of this update? But looking at the previous algorithm updates we will get to the conclusion that Google mainly concentrates on Quality so we should try our best to build amazing, mouth watering content. While on the other hand we should stay away from bad SEO tactics as it is the seeds to destruction. What is your opinion about Penguin update? Do you saw any break down in your traffic? Till then peace, blessings and happy updating.
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